March 26th, 2010
Inspiring Web Typography
If one aspect of design has suffered most in it’s translation to the web, it is the art of typography. For years, web typography involved little more than choosing a typeface and font size.
However, some designers are proving that times are finally changing! With the advent of better screen resolutions as standard, coupled with CSS giving designers more control, 2010 really could be the year that web typography takes off.
Good typography is just as important on a web page as it is in any other medium. The fact that it appears on a computer screen and not on a piece of paper is immaterial; it should still be pleasing to look at and easy to read.
Right so that’s the theory…! But in what ways are we seeing typography take it’s rightful place in the pecking order when we design for the web?
HUGE typography
The increased control designers have over the web medium means we are seeing designers apply old concepts that they’ve learned from print design and applying to web design, in the right way.
Serif Fonts
Display technology advancing coupled with a better font rendering engine on IE7+ has seen the web world become less afraid of using ‘non-safe web fonts’ in design. At last the serif font has been unleashed!
PNG Layered Text
The (still too slow!) decline of browsers that don’t support PNG files and the new easy CSS3 opacity functions has led to more designers playing with layering. Although there is not much of it about yet I think you will see a lot more in 2010.
Embossing or Letterpress
The trend that has become commonly known as ‘the letterpress effect’ has managed to make its way into a range of web designs. The effect itself is often added to text headers and buttons, giving an inset or embossed appearance.
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(t) graphic design, typography, web design
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